What You Need to Know when Choosing a Suitable Translation Agency
Language translation services have never been more important, especially for businesses, given the current globalization trend. By penetrating foreign countries with foreign languages and foreign cultures, every company is trying to expand their business worldwide. For successful penetration of a foreign market, one needs to be able to approach the people in a language that they can understand as well as adjust the language used on the products to be understandable by the new market and incorporate a little of the foreign culture as well. To help your business penetrate foreign markets successfully, here are a few things you should put in mind when choosing a language translation service.
The translation agency personnel’s expertise. Not only should the personnel be perfect linguists, but they should also be knowledgeable in your particular industry. They should be familiar with the specific terms used within the industry as this will help them to do a better job at translating your content and getting through to the intended audience. Therefore, if you are a medical company, it is best that you look for a translation agency with personnel who are familiar with medical jargon.
The agency you hire should also have human translators and not machine translators. Probably one of the very few cases where this is so, human translators offer more accuracy than machine translators. This is because humans are able to understand the content and the situation better than the machines hence are able to translate accordingly.
another key factor to consider is the creativity of the personnel of the translation agency. If the content is just merely translated directly, the meaning may be lost or may even be changed completely since language and culture vary from country to country; therefore, some creativity is required to ensure that the message remains the same across the different cultures and also that the translation is done in a way that the native people can identify with.
It is also important that the translation agency of your choice will have personnel of different nationalities so that the various personnel can translate for their respective native lands. Accuracy is, therefore, ensured as well as the appropriateness of the content for the intended audience since the translator will understand the language and culture in question in an intimate way and will translate accordingly in a way that is not offensive or intrusive on the people’s culture.
It is crucial that you find the right translation service for the job since the translation service you choose will have a great impact on how well your product or service does in the new environment.